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Q: My product has multiple sellers. How can I link to mine only?


 A: The Merchant ID is used when there are multiple sellers for a product and you want to make sure that shoppers go to the correct link to buy. Once setup correctly, adding the Merchant ID to your Super URL link will always show you in the Buy Box.

Login to your Amazon Seller Central account and do the following: 

  1. Select "Settings > Account Info" from the menu. 
  2. Inside of the Seller Account Information, click on 'Your Seller Profile'.
  3. In the Seller Information section there should be a URL for the Storefront Link.  
    • The storefront link may look like this: 
      • www.amazon.com/shops/AXXX1NCVPUWFR32 
        • OR
      •  www.amazon.com/shops/shopname
    • Copy and paste the URL into your browser to go to your storefront.
    • You can then click into the web browser address bar displaying your URL.
    • In that URL for the storefront it will now be displaying the full address for your storefront, you will see text similar to merchant=AXXX1NCVPUWFR32
    • The last part of the text eg. AXXX1NCVPUWFR32 is the Merchant ID, don’t include the “merchant=” text before this number
  4. Enter just the ID (not the whole URL or other text) into the Merchant ID text box. It should look similar to the image below when you have pasted the correct Merchant ID in the text box.
  5. Click on 'Check Merchant ID' to ensure it is linking correctly.
    • Note: A wrong ID can show 'No Stock Available' in Amazon for your product. 
  6. Click Save.

You would think Amazon would make this easier to find, huh?

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