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How To Guide: Keyword Research Tool



In this article


Q: What is Keyword Research?

Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines. Search engine optimization professionals research keywords, which they use to achieve better rankings in search engines.

Q: Where do the 'Keyword Suggestions' come from?

Our Keyword Research tool is powered by Amazon search suggestions. As you type in the Amazon search box suggested phrases start appearing for you. What our tool does is take those seed keywords you've advised us and collated all of the suggested search phrases which Amazon have advised.
Here's an example of the 'Search suggestions' for mascara. 

Whilst no-one knows the exact Amazon algorithm, we do know that they are in the business of making money, so one might therefore interpret the top results as those most likely high volume searches that end in a sale. 


Q: How Do I Use The Keyword Research Tool?

  1. In the AMZ Tracker, there are 2 ways to open the keyword research tool:
    1. From the orange "Keyword Research" button at the top of the screen
    2. Or, the "Keyword Research" tab that is located in the left sidebar.
  2. A pop-up box will appear titled 'Keyword Research'. Select your product using the drop-down menu located at the top.
  3. You will see a list of keywords in the 'Seed Keywords' box which you are tracking for this product. 
    • If you don't see any then you have added any to track. So you need to either:
    1. Manually type at least 1 keyword; or
    2. Add some to the tracker (See 'How To Add a Keyword'), because this tool won't work unless you have at least one seed keyword added).
  4. Now, let's go ahead and click on 'Generate Suggestions'.
  5. You will get a list of keywords in the 'Keyword Suggestions' column. You have two options:
    1. If you want to get another batch of suggestions: 
      1. Select the checkbox against the keywords. 
      2. Click 'To Seed,'.
      3. Repeat the process from Step 4. 
    2. And/Or to track these new found keywords:
      1. Select the checkbox against the keywords that are relevant to your product.
      2. Click on 'To Keywords'. 
  6. When your Keyword List is complete, click on '+Add Keywords.
  7. Now, you will be taken back to the 'Rankings' tab. A note will appear advising the number of keywords added.  
  8. If you select on the Product Title, you should see the keywords added to your list for that product. 
Please note that it will take a short while to pull the statistics for each keyword.


Q. Why is My Keyword Generator Tool Not Working?

You have to 'Add Keywords' in the 'Rankings' tab to have at least one Seed Keyword for the generator tool to work


Q. What is a Seed Keyword?

This is the word you start your keyword research with.


Q. Can I Use The Keyword Research Tool Without Selecting a Seed Keyword?

No. This isn't possible. You will need to select at least one "Seed Keyword" before you will be able to use this tool, since the tool needs "A Seed" to generate other relevant suggestions for you.

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